Monday, June 22, 2020

Ad-sense marketing

Despite Ad-sense marketing being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. 







For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through ad-sense. 


This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.


                                                   


This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.



Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

                                            

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.

                                             

Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.



The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.




Internet Marketing for Business People Cheat Sheet.

Internet Marketing for Business People Cheat Sheet.

Top Leads Generation Productivity Boosters.




f you’re an internet marketer who is pushed for time, then it’s important that you make the very most of the time you do have. Part of this comes down to having the right strategy for building links and promoting yourself on social media. The other part comes from being focused and highly productive when you do sit down and get to work. You need to be able to capitalize on that opportunity and p lough through as much work as possible, rather than procrastinating or being distracted.



This cheat sheet is your guide to that and will help you to quickly and efficiently get more work done in less time with the right diet, lifestyle and productivity hacks.

Diet

If you want to perform at your very best, then you need to fuel your body and your mind with the right nutrition. One way to do this is to look into using nutrients that can encourage optimal mental performance and concentration.
Some options include…




Caffeine
Whether you prefer coffee or tea, getting your fix of caffeine is one of the best ways to increase focus and alertness, while also combating fatigue and brain fog. A cup of Americano will get your day off to a strong start!
L-Theanine
The only problem with caffeine is that it can make you too wiry and jittery. That’s why many people are now combining their morning coffee with an l-theanine supplement or getting their hit from green teas like yerba mate that include the combination naturally. L-theanine is a xanthine like caffeine but the difference is that it is relaxing rather than excitatory and will ‘take the edge off’ to improve your mood and prevent jitters or headaches.


Student Loan Consolidation Leads.

debt relief leads

Student Loan Consolidation Leads.

tax leads

Are you looking to find prospects who need assistance consolidating their student loans from college? 


We generate student loan leads in house, no affiliate marketing. To generate Student loan Relief Leads we use  off-line & on-line marketing strategies to generate inbound student loan pay per calls with out being intrusive to the prospect.



We are able to use our custom lists to accurately pinpoint thousands of unique student loan holders in your areas. We cull the most valuable student loan consolidation leads and transfer them on to you in real-time. You can receive our high-quality; low-cost student loan consolidation leads in a method that is most convenient for you; either transferred and uploaded into our secure lead portal or transferred and emailed directly to you or BOTH. You can opt to receive the leads sorted by amount of loan or another criterion that you select. 

We have been providing our customers with invaluable sales leads and have served over 12,000 clients from small independent companies to large Fortune 500 corporations. Make Target Publishers your choice for student loan consolidation leads, and see sharp increases in your application ratios.


We go the extra mile and only qualify applicants transferred directly to you for a 100% contact ratio. Lead data securely stored in our lead portal for your instant retrieval. Target student loan holders nationwide or in certain states of your choice. 




Our proprietary lead model pinpoints prospects who are excellent candidates for student loan consolidation services. By utilizing our search engine advanced analytic capabilities along with our highly accurate consumer credit demographics. We strategically market to those who are most applicable and most likely to respond. Creating an efficiency lead cycle you can rely on.




Prospects find student loan consolidation assistance related offers on the web and in the mail. Prospects submit requests for a loan consolidation quote. Our system receives those requests and initiates the screening process. Student loan debt is one of America’s largest debt problems. Data List Leader can help you reach students who qualify for loan forgiveness, debt consolidation and in some cases loan discharge. We can customize leads to fit your business model. Let us help you reach your target audience today and start generating more business for your company. 





Four Ps The Four Ps of marketing

The Four Ps The Four Ps of marketing help you structure the components that make up a brand’s offering, differentiation and marketing. 







They have been fundamentally changed by the Internet and need to be looked at in the context offered by digitally connected media and from the perspective of the consumer. 

How your brand is positioned in the mind of your consumer will ultimately determine your success. 1. Products (and services) Products and services are what a company sells. The Internet enables business to sell a huge range of products, from fast-moving consumer goods and digital products such as software, to services such as consultancy. Online, the experience the user has in discovering and purchasing can be considered part of the product the brand provides. 




The Internet has enabled mass customisation. For example, Nike (nikeid.nike.com) and Converse (www.converse.com) allow customers to customise their own trainers. The Internet as a distribution medium also makes it possible for products such as software and music to be sold digitally. 2. Price The prevalence of search engines and of shopping comparison websites, such as www.pricerunner.co.uk, www.pricecheck.co.za/ and www.nextag.com, makes it easy for customers to compare product prices across a number of retailers; this makes the Internet a market of near-perfect competition (Porter, 2008). These stories then go on to build connections between people, ideas, brands and products. Communities of people follow truly great brands because they want to be part of their stories. Apple is a good example of a brand with a dedicated tribal following. People want their products; they want the world to know that they have an iPhone or a Macbook. This kind of tribal following spells success for any brand. 





With price differentiation becoming a challenge, especially for smaller players in the market, businesses need to consider differentiating on value. Value is a combination of service, perceived benefits and price, where customers may be willing to pay a higher price for a better experience, or if they feel they are getting something more than just the product. 3. Placement (or distribution) Product distribution and markets no longer have to be dictated by location. Simply by making their products visible online (for example, on a website or Facebook page), brands can reach a global market. The key is to reach and engage customers on the channels they are using – this is why choosing your digital tactics is vital. You want to engage customers on their terms, not yours. Technology such as APIs, SOAP services, RSS and XML allow information and services to be distributed throughout the world. For example, the API for a hotel reservations database allows a diverse range of websites to offer instant online bookings for hotels in the inventory. 4. Promotion The Internet, as an information and entertainment medium, naturally lends itself to promoting products. The online promotional mix is an extension of the offline, but with some significant differences. For one, online promotion can be tracked, measured and targeted in a far more sophisticated way. But promotion doesn’t just mean advertising and talking at customers – on the Internet, it’s crucial to engage, collaborate and join conversations, too. Interacting with customers helps build relationships, and the web makes this sort of communication easy. That’s why a good portion of this book is devoted to engagement tactics and tools.

10 Social Media Marketing Tips

Social Media Marketing Tips

Tax Leads

1.) Advertise the awards and certificates of accomplishment. You could announce your best college memory and wishes that came true to your follower profile. Include all previous employees and job positions. For business owners include the amount of years you owned your business. Some people author their yearly career income and their work stories. 




Tax Leads


2.) Advertise places you have traveled along with any pet peeves while you where traveling. You may author your best family & work vacations. A number of people bring up beaches they've visited and the year they retired. To end you might add your favorite landmarks you visited during your travels.





Tax Leads


3.) Advertise your best childhood memory and you physical characteristics to your forum profile. You can bring up your best friends and where you meat your spouse to your social media profile. You might broadcast your best friends in college, you could catalog your best friends in school and weird things you've done to your blog profile.


Tax Resolution Leads


4.) Several people catalog cars, clothes, jewelry, properties and boats they've owned. 
Tax Resolution Leads

5.) You may list your best memory as a children and the weight you've lost to your subscriber profile. Many people chronicle what movies they've watched. To finalize you might add your favorite video game and what music they listen too.


Paying for your Web Traffic

Paying for your Traffic


But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business. 


Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense. 



While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches




The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.



When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.



Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

2020 SOCIAL MEDIA MARKETING INDUSTRY REPORT

2020 SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses. 


Executive summary This study surveyed over 3700 marketers with the goal of understanding how they're using social media to grow and promote their businesses. Keep Reading and you'll discover: 

• The top social media questions marketers want answered: We reveal the big questions marketing pros want answered about social media. • The time commitment: We examine the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff. 



• The benefits of social media marketing: This section of our study reveals all of the major advantages marketers are achieving with their social media efforts. We also look at how weekly time invested and years of experience affect the results. 
• Most-used social media platforms: Discover which platforms marketers are using and how their usage will change this year. We also examine which platforms experienced marketers are using. 
• Social media networks people want to learn more about: In this section, we reveal the social platforms that marketers are most interested in learning about. 
• Other analyses: We also examine the role of content in social media marketing, paid social media and how marketers respond when new networks emerge. In addition, we take a look at how business-to-business (B2B) companies differ from business-to-consumer (B2C) companies and whether the size of a business has any bearing on results. 



How to use this report: Regardless of your experience with social media marketing, there's something here for you. If you're a beginner, take a look at the time commitment, benefits and platforms that your peers are using. If you're experienced with social media, compare yourself against other marketers, see which platforms they're looking at next and determine whether you're achieving the same benefits as your more experienced peers.

                                                         

Major findings Here's a quick summary of our primary findings: 
• Twitter, YouTube and LinkedIn hold the top spots for future plans: A significant 66% of marketers plan on increasing their use of these social networks. 
• Marketers want to learn most about Facebook: While 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities. • Video becoming important: A significant 57% of marketers use video in their marketing; however, 72% want to learn more about video marketing and plan on increasing their use of video. 
• Pod casting on growth trajectory: Only 10% of marketers are involved with pod casting, yet 26% plan on increasing their pod casting activities and 43% of marketers want to learn more about pod casting. 
• Facebook and LinkedIn are the two most important social networks for marketers. When allowed to only select one platform, 52% of marketers selected Facebook, followed by LinkedIn at 21%. 
• Most marketers aren't sure their Facebook marketing is effective: Only 45% of marketers think that their Facebook efforts are effective. 
• Tactics and engagement are top areas marketers want to master: At least 91% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. The above summary is merely a taste of what's in this report. On the following pages, you'll find more than 80 charts that visually convey some fascinating findings. For example, we look at which social networks are used by those who invest the most time in social media marketing, the benefits achieved by those who've been at this for years and how marketers respond to new social networks.

Tuesday, June 16, 2020

What to Look at When Conducting Marketing Research

What to Look at When Conducting Market Research



When you’re conducting market research, it’s important to be aware of what you’re looking at and looking for. The more you’re ready in advance before you start your research, the more likely it is that your research will be accurate.


* Define Your Problem – When you start conducting market research, you need to first define the problem and identify the objective of the research that you’re trying to accomplish. Knowing these things in advance will be helpful.


* Design the Project First – Think about all the questions you may have and how you’ll get the answers. Some you’ll be able to get via primary research, others via secondary research. Will you use a focus group, a survey or something else?

* Know What Question You’re Trying to Answer – When you start researching, you need to have a list prepared of the questions you want to answer before you even start. This is going to help direct the research that you do.

* Look for Official Sources – The best thing to do is to look for government data, trade publication data, and industry data from reputable sources. Your sources are the most important aspect of your information because they will determine whether your research is accurate.

* Start with Secondary Research – It seems strange, but the best research to start with is secondary research which is research that’s already been conducted. Find out what answers you can get from another people’s work first. Then use those results to inform your primary research.

* End with Primary Research – After you’ve done your secondary research, it’s easier to design your primary research in a way that will get the best results. The results you need will depend on the questions you have so far.

* Collect and Combine the Information – Once you’ve collected all the information you need in the methods you’ve chosen, you need to put it all together and combine it. A lot of market research is both creative and scientific, and it’s best to use both. You don’t want the research to be stifled.

* Analyze and Present – As you conduct your research, always remember and keep in mind what you are looking for as the result. How you plan to use the information matters a great deal. Is it going to be used internally or externally?

When you conduct market research you need to know what to look for, and the way that starts is that you know what you want the result to be. You know what questions the research will answer and how you’ll use it.

Wednesday, September 25, 2019

Ad-sense Alternatives Many people have started using Google's Ad-Sense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.

Ad-sense Alternatives Many people have started using Google's Ad-Sense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.




But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.



AllFeeds (http://www.allfeeds.com/?action=publishers)
AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00, while rolling over earnings for the next month if you don't. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.




MarketBanker allows you the unique possiblity to set the pricing for your site. It also allows you to allow or reject any link that appears on your site (although AdSense itself does a very good job of this as well, with URL filters) There's also a statistics section which will allow you to see how well your site is doing. The ads are small just like AdSense's and they're just as easy to set up. Also, registration for MarketBanker is free.


BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page. It also has a very large pool of advertisers which ensure there are plenty of people to choose your site. However, it does require more polish on site contents then AdSense. As most sites, real time statistics are available and its very easy to get started with this service, but it's also very flexible.


option=RealContext:+Contextual+Targeting+Engine)
RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there's an extra feature which makes RealContext unique as well. Keywords are selected based upon which previous selections payed off and which didn't. That means there's a constant feedback process that ensures you gain better revenue from your ads. It also supports blocking certain adds and child-safe filtering and many more options.



AdHearus is a very feature-packed contextual ad provider. As with AdSense, advertisements are targeted but it doesn't stop here at all. The ads are very flexible, you can select from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers. You can also display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies. There's a very comprehensive on-line real time reporting feature and, as usual with such services, starting out is free and it's a breeze.



AffiliateSensor has highly customizable ad blocks, which you can make for yourself with an easy to use on-line interface. You also get realtime reporting with clicks-by-domain, page and refferer. There's integration with Google AdSense as well, through the google_alternate_ad_url so AffiliateSensor can be used as a substitute for Google PSA's (Public Service Ads).



Kanoodle Bright Ads (http://www.kanoodle.com/about/brightads.cool)
Kanoodle's offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser.



TargetPoint (http://publisher.targetpoint.com)
TargetPoint is oriented more towards content publishers. It offers full control over the look the ads, statistics over your site's overall performance and better revenue. It's free to register and you earn a guaranteed 60% of the total revenue. You can get payed with Paypal of Bank checks and (most times) wire transfers as well.



Clicksor (http://www.clicksor.com)
Clicksor will earn you as much as 60% from the amount of money your website produces. What you get is about the same as AdSense, there are targeted text ads, you can view the revenues from your website in real time. You can receive money via PayPal or through a check every two weeks, provided that you have earned more then $50. If you haven't made that much, your earning roll over to the next period

THREE-PHASE MARKETING METHODOLOGY

THREE-PHASE MARKETING METHODOLOGY




Site Assessment

Here we get to know your business, identify your target audience, competitors and potential challenges to select keywords that will drive traffic to your website. Quick Fact: 90% of a campaign's success relies on the proper selection of keywords.




Campaign Roadmap

Based on your industry, competition and the inherent characteristics of your site, we will create a strategy meant to match or beat the competition, taking your website's structure, code, and digital footprint distribution into consideration.

On-Page SEO

We identify the technical elements of your site that can be improved and match search phrases to the pages on your site. A semantic signal evaluation ensures that your site is sending the correct information to Search Engines regarding your value proposition, products or services. Next, we create algorithmically appealing content while attempting to match your marketing language to penetrate Search filters and reach your target audience even better. Quick Fact: 70% of ranking success in small markets is attributed to On-Page factors.