Monday, March 25, 2019

5 Search Engine Optimization tactics for 2019

Search Engine Optimization VSearch Engine Marketing  

Search engines have two basic styles; portal and search box focused. In either search style, results depend on inclusion within the engine’s extensive database, some using human editing and others fully automated, some requiring paid inclusion and others free. Search results listings are called SERP’s or search engine result pages.

Search engine marketing is tiered, meaning one may promote a website on the search engines at various levels of visibility. Each level offers a distinctly different service than the next. At the most basic level of marketing is search engine listing, which lets you simply register in any given search database. The next level is called search engine optimization, or improving a website’s ability to gain top rankings in SERP’s.

To rank relevantly within search engine results, websites must be considered relevant for a particular search algorithm for that particular keyword or phrase. Currently, websites rank highest when each page is optimized separately. 

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