Thursday, June 20, 2019

Internet Marketing

How Internet Marketing Began Internet marketing had its early roots at about the late twentieth century. In fact, by early nineties of this century, there was a slow growth in Internet marketing. In this time, websites were mainly text based and they were used to give information regarding a certain product or service. 

The websites started having an impact as they could be accessed from any part of the world. The first company that launched an Internet marketing campaign was Bristol-Myers Squibb. They launched the use of online marketing officially during 1990’s. It was a United States of America based company which initially had plans to us the online platform to create international awareness of a drug called “Excedrin”. When it was marketing the drug, the company gave some free sample to anyone who wanted to get it through the use of the Internet. 

The use of Internet to do marketing started picking up after the company recorded an increase of about thirty thousand people in a few days. These were people who had joined their online customer list. After this time, there were other companies who started using the Internet to market their goods. For example, technology industries that were standardized like IBM and Microsoft started incorporation of their Internet providers and programs in the Bristol-Myers marketing campaigns. 

There are some companies that were able to make a huge profit from online marketing campaigns. Yahoo! is the first company to make a lot of money from online marketing campaigns. The Yahoo website quickly became a generator of traffic. They started monitoring hits that every advertisement was getting from online users. This started at about 11 1997 and by 2000, a lot had changed. Most of the marketing companies that were advertising online had to tighten their revenue. They did so because they were forced by Yahoo to comply. During this time, the company recorded a decrease in customers for online marketing firms. This was due to the so called “Cooling Stage” of the United States economy.


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