Thursday, August 15, 2019

Understanding digital marketing

Understanding digital marketing 

What is digital marketing? Bud Caddell defines ‘digital marketing’ as “a participatory layer of all digital media that allows users to self-select their own experiences, and affords marketers the ability to bridge media, gain feedback, iterate their message, and collect relationships” (Caddell, 2013). 

In other words, digital marketing is a new way of exploring content (for users) and connecting with customers (for marketers).

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