Wednesday, September 18, 2019
Today, no marketing strategy is complete if it does not incorporate digital marketing strategy and expression.
HOW DOES DIGITAL MARKETING FIT INTO THIS DEFINITION? THERE IS, IN FACT, NO BASIC DIFFERENCE BETWEEN ‘TRADITIONAL’ MARKETING AND DIGITAL MARKETING. THEY ARE ONE AND THE SAME.
Digital marketing is powerful in two fundamental ways. First, the audience can be segmented very precisely even down to factors like current location and recent brand interactions which means that messages can (and must) be personalized and tailored specially for them.