THINK is the starting point in our approach. It is tasked with developing strategic plans for the digital world.
Like traditional communications planning, it includes topics such as consumer insights, research, concept development, budget allocation and channel planning. We research, plan and strategies for brands and campaigns.
CREATE brings concepts to life by executing campaigns and shaping platforms. It covers all aspects of creating web assets, from web design and development to conceptual copyrighting, the creation of social media assets, mobile development, engineering business systems and social media integration. We create beautiful, highly functional assets and content for those brands and campaigns
ENGAGE is responsible for driving traffic and building relationships. Media buying and planning, search engine optimization, email marketing, social media and campaign management are some of the key activities here. We use the power of the connected web to drive traffic to those assets and leverage the available channels to build strong customer relationships
OPTIMIZE is about continuous improvement. It delivers insight and lessons through analytics, data mining, conversion optimization and testing. We relentlessly use data and analysis to improve all our marketing efforts.
Both the media landscape and people’s media habits have changed. There are many fragmented and highly specific niche communities at play across multiple digital media channels. At the same time, people’s attention is fragmented by the many new media channels and tools available on top of traditional media, we now have social networks, emails, web tools, mobile devices and more splitting our attention. With so many choices and too little time, audiences have become very skilled at ignoring marketing messages.
Digital offers a wealth of user information, the ability to target users based on these factors, and the availability of technology for creating and managing large databases. In digital marketing segmentation, customers can be reached across a wide range of communication channels depending on their preferences and needs. The focus should not be on separate channels, but on how digital channels can enable and work with the strengths of what may be considered ‘traditional’ media such as TV or billboards. Today, digital often plays the role of a bridge for customers between different marketing media, allowing them to respond to a broadcast message on TV through a social media property for instance, where they can obtain a deeper, richer and more interactive brand experience.