Award-winning marketing and lead generation programs that help you launch and grow a solid client base. Leveraging technology to drive business development.
Your business is supported by our Three Dimensional Marketing Plan that is comprised of online marketing, offline marketing and public relations. In an effort to incorporate the laws of branding, new media techniques and on-demand tools, we have created a marketing strategy unlike any other in the industry.
This program allows you the ability to explore a full comprehensive approach towards effectively marketing to your clientele. Lead Generation We fully fund more than one million dollars annually to increase brand awareness, generate leads and ensure the growth of our clientele base and website visitors.
Using search engine optimization, paid search and our innovative online search engine display advertising, we attract vacation seekers who are surfing the Internet and encourage them to visit our website.
Exclusive Promotions: We fully fund $600,000 annually to create exclusive promotions that you can pass directly onto your clients with offers that can’t be found anywhere else.
Exclusive offers include free onboard credit, free shore excursion, free spa treatments and more. Social Media: We support your social media efforts by providing you with timely content for your postings and by sharing best practices.
Video Program: We offer you an industry-first, revolutionary library of professional travel videos for you to use with your business – FREE to you! These 50+ videos are presented by a travel host and highlight cruise ships, destinations, all-inclusive resorts and more. It’s simple, video produces results. Travel videos enable you to educate and entertain your clients while helping you increase sales. Website visitors who watch a video are 64 percent more likely to make a purchase from you, and 93% of travelers are inspired to book a vacation after watching a video.
Emails are personalized with your contact information. Plus, all links within the email are sent directly to your personal business website. Our email re-marketing program automatically follows-up with customers who shopped on your website but did not complete a purchase. These emails captivate the customer with cruise options that may be of interest to them based on their search, ultimately encouraging them to return to your website or contact you directly.
Direct Mail Program: Our automated direct mail program is completely turnkey and done on your behalf saving you time and money. The program features a built-in customer segmentation tool so you are able to market to your most qualified clients. Individual cruise line postcards and mailers, brochures and our own award-winning, in-house World Traveler magazine are all included in this program. Offered with our magazine, your customers have the chance to win a free vacation. These mailers are personalized with YOUR Franchise contact information and sent directly from the printer to your client database and/or to your prospects.
On-Demand Print and Sale Collateral: Your online publishing tool, Cruise Create Plus, is your one-stop-shop for on-demand print and direct mail marketing programs. This ordering feature allows you to securely upload a mailing list, manage current lists or create a new list of clients. You’ll be able to customize professionally designed collateral including flyers, magazine and newspaper ads, postcards, trade show displays, and various other marketing materials.
Public Relations: Our Communications team has created a collection of fully customization press releases to assist each franchise owner in developing a successful localized public relations and self-promotional strategy. We work closely with the marketing and business development teams to ensure you get maximum exposure for promotions and local events. One-on-one media training is available if you secure speaking or interview opportunities.