Wednesday, March 20, 2019

Everyone needs more leads. According to Vital Design, the number one response across 7,500 respondents when asked for marketing’s top priority is…… you guessed it, “We need more leads.”

Everyone needs more leads.  According to Vital Design, the number one response across 7,500 respondents when asked for marketing’s top priority is…… you guessed it, “We need more leads.” 



The balance between budget, marketing tactics, and quality lead production is a never-ending challenge between sales and marketing departments. 



 Your campaigns get clicks but lack conversations and the digital ad’s end up being to expensive for the return on investment. In addition to the stress of trying to increase sales, the consumer touch-points and behaviors are constantly changing. Think for a minute about the impact mobile phones and tablets have had on consumer purchase behavior; now add to that the growing popularity of voice-based assistants. Consumer discovery and decision journeys are changing usually faster than brands can react. 

To address these changing realities, your budget allocation will need to reflect these consumer behaviors or potentially lose high-intent leads to your competitors.  
Why pay for clicks when you can have high quality calls from a consumer ready to purchase?  Several years ago, national brands moved much of their budget allocations away from print media to digital.  Based on the continued evolution of consumer behavior, it is now time to adjust budgets again and utilize high intent pay-per-call campaigns as a marketing tactic. 



American Consumer Niche Marketing Services Pay-Per-Call Solutions drive sales-ready consumers directly to your brand to make a purchase, enabling a higher ROI than traditional pay per click models. We provide a source of calls across 5 niche verticals that we specialize in. We manage the large inventory of calls to businesses small and large. Working with a dedicated account manager, you can be up and running in 2-3 days from campaign creation to phones ringing. A committed budget guarantees a high volume of sales-ready calls. Daily reporting provides you with quick view of performance, and the opportunity to further optimize the pay-per-call campaign.  


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