Monday, August 19, 2019
Email is a great way to market to your audience of one. Create customer-centric emails that are personalized and to one person only.
01. Consider using your name in the “from address” of your email marketing campaigns. The reason is that using a no-reply or a business name results in fewer opens. It isn’t as friendly and personal as using your own name.
02. Act in a trustworthy manner. Your audience is important to you so never send them information that’s wrong without owning up to it. People appreciate it when you admit mistakes rather than hide them or cover them up.
03. To connect with your audience better when sending an email to them treat them like a friend that you’re simply sharing good information with. Empathize with them and let them know they’re not alone.
04. Make it worth it for your audience to open and read your emails. Always include a surprise in every three or four emails so they get used to the idea that you may give something away in your emails that no one else is going to get.
05. Focus on crafting headlines that let your readers know what’s inside and why they should open without being click-bait. Click-bait might work for a time, but eventually, it stops working. Because you are here to serve your audience and click-bait does the opposite, just don’t do it.
06. Learn the power words that make your audience eager to open your emails and read them.
07. People like lists so if you use a number in your email subject line it’s going to be more likely to be opened.
08. A great topic to write about is the mistakes people make. “7 Mistakes You’re Making” is going to get more clicks than “7 Things You Should Do” because no one wants to make mistakes.
09. Segmentation is imperative for good email marketing because that’s the only way you can freely mention the right product, the right service, and the right topic to them at the right time.
10. Check out your competition’s email marketing list. Sign up for their freebies and watch how they do things. Don’t copy them, but do figure out how they do it, identify the gaps, and note the topics.
11. Don’t be cheeky or clever. Straightforward subject lines are always better than that. Respect your audience enough to avoid that type of thing because it really doesn’t work anyway.
12. Work on building a real relationship with your email list members. Let them reply directly to the emails you send, and then answer them. They like knowing a real person is behind the emails rather than nothing at all.
13. Writing takes practice. Email writing should be a little more laid back than most people think. Email should be personal, brief, and exciting to read. Show your enthusiasm by your word choice. Try talking your emails using voice to text to get the rhythm right.
14. Get personal in email. Share your experiences and give details that you normally would not give on your site. Trusting your readers with a little known fact will make them feel special and that your friendship is mutual.
15. Avoid automated, stiff greetings. When emailing, comment on something that connects you and the reader. You can lead in by mentioning a holiday, what you’re doing later, the crazy weather, or something that you have in common with your readers.
16. In your high school English class, you were probably taught to write in the third person, rather than using you and I. However, you should talk directly to each individual, using the word “you” to allude to your more personal relationship, which helps persuade your readers to take the action based on your relationship and their trust.
17. Remember that email is just another way to talk to your customers. The people on your email list have either received a freebie from you, purchased from you, or in some other way “know” you. Speak to them in that manner rather than in a formal nature.
18. Don’t be dull. Add your own personality into your email messages. Even if you use PLR email messages, editing them to reflect your tone and voice make a lot of difference in the amount of customer engagement.
19. Focus on becoming a trusted resource to your readers before you make a sales pitch. Inform, educate, engage, and inspire your readers toward action.
20. Tell stories to your audience that leads them to make the conclusion to buy what you’re recommending to them. Stories can be case studies, your own story, or client stories. When they see real life examples, they’ll be much more connected to the content.