Thursday, August 15, 2019

Limitations of Internet Marketing

Limitations of Internet Marketing

When we see the vast benefits of Internet marketing, it is also important to see the limitations. There are not many limitations, but the ones that are might cause you to rethink. In any case, these shortcomings of Internet marketing universally apply to all marketers, so it is a uniform game that we are playing here.

1. Your customers will not be able to see, touch or smell the products that you are trying to sell them. They will not have the first-experience factor that they can get at, say, supermarket. They will have to buy on blind value. For most conventional shoppers, this can be a disadvantage.

2. Most Internet marketing businesses today do not have a ‘face’. They have a generic e-commerce site with a product featured on them that is calling to be bought, but they do not have a personality. This turns off some on-line customers who like to get to know a business better before they can buy their product. This is actually not a failing of the system, but it is the erroneous way in which Internet marketing is done by some marketers. With a little understanding of your market and the way this world works, you will be able to overcome this shortcoming and give your on-line business a personality.

3. A third problem is that of security. Most people still feel insecure about buying products
over the Internet. They feel that their on-line identity may be compromised when they buy
something over the Internet using their credit card. 

4. This is another reason why this trend has caught on so well. When you are marketing over the Internet, you are almost assured that you will be able to sell your product, because the market is so huge and you have ways to get at your niche crowd. That is why the few
limitations should not deter you from unleashing the potential of something that is so popular
and an effective marketing tools.

1 comment:

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