Top 5 social media questions marketers want answered The top social media questions marketers want answered can be summarized in the following keywords: tactics, engagement, measurement, audience and tools in that order.
As the social media marketing industry continues to expand and change, the needs of marketers are clear. Below are the top issues marketers are facing today with social media marketing. At least 87% of marketers surveyed felt they are struggling to answer all of the following questions:
#1: TACTICS: What social tactics are most effective? The number-one question marketers want answered (92%) is which tactics work best. This is not a surprise, given the constant changes taking place across many social networks.
#3: MEASUREMENT: How do I measure the return on my social media marketing? A significant 88% of marketers want to know how to measure their return on investment for social media activities. This question has been top of mind for marketers for the last 5 years.
#4: AUDIENCE: How do I find my target audience with social media? Locating ideal customers and prospects is a big concern for marketers (87%). Marketers are looking for guidance sifting through enormous social networks and connecting with the right people.