Monday, August 19, 2019

The top social media questions marketers want answered can be summarized in the following keywords:

Top 5 social media questions marketers want answered The top social media questions marketers want answered can be summarized in the following keywords: tactics, engagement, measurement, audience and tools in that order. 


As the social media marketing industry continues to expand and change, the needs of marketers are clear. Below are the top issues marketers are facing today with social media marketing. At least 87% of marketers surveyed felt they are struggling to answer all of the following questions: 

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#1: TACTICS: What social tactics are most effective? The number-one question marketers want answered (92%) is which tactics work best. This is not a surprise, given the constant changes taking place across many social networks. 

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#2: ENGAGEMENT: What are the best ways to engage my audience with social media? Figuring out how to best connect with people remains high on the list of questions marketers want answered (91%). Engaging with customers is becoming a unique competitive advantage. 
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#3: MEASUREMENT: How do I measure the return on my social media marketing? A significant 88% of marketers want to know how to measure their return on investment for social media activities. This question has been top of mind for marketers for the last 5 years. 




#4: AUDIENCE: How do I find my target audience with social media? Locating ideal customers and prospects is a big concern for marketers (87%). Marketers are looking for guidance sifting through enormous social networks and connecting with the right people. 




#5: TOOLS: What are the best social management tools? Marketers want better tools to simplify their social media tasks. A surprising 87% don't know which tools are best. 2015 Social Media Marketing Social Media Examiner Page 7 of 53 Industry Report © 2015 Social Media Examiner Use of social media marketing We asked a few questions to determine the survey participants' experience using social media to market their businesses. Use of social media marketing We began by simply asking marketers if they use social media to market their businesses. 


The overwhelming majority (96%) indicated they are participating in social media marketing. Social media is important for my business A significant 92% of marketers said that social media was important to their businesses. This is the same as our 2014 findings, where 63% strongly agreed and 29% agreed. 2015 Social Media Marketing Social Media Examiner Page 8 of 53 Industry Report © 2015 Social Media Examiner Years using social media marketing We asked participants how long they've been using social media marketing. Fifty-six percent of marketers surveyed have at least two years of social media marketing experience. Note: For a detailed demographic breakdown of survey participants, see pages 49-51 of this report. On the following pages, we asked marketers to rate their agreement with a few broad statements related to social media.





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