Use Search Engine Optimization for Customer retention and acquisition.
This is the practice of optimizing a website to rank higher on the search engine results pages for relevant search terms.
SEO involves creating relevant, fresh and user-friendly content that search engines index and serve when people enter a search term that is relevant to your product or service. SEO has a key role to play in acquisition, as it ensures your organizations offering will appear in the search results, allowing you to reach potential customers.
A site that is optimized for search engines is also a site that is clear, relevant and well designed. These elements ensure a great user experience, meaning that S.E.O also plays a role in retention. Search advertising Sales, customer retention and acquisition In pay-per-click or search advertising, the advertiser pays only when someone clicks on their ad. The ads appear on search engine results pages.
The beauty of search advertising is that it is keyword based. This means an ad will come up in response to the search terms entered by the consumer. It therefore plays a role in sales, acquisition and retention. It allows the advertiser to reach people who are already in the buying cycle or are expressing interest in what they have to offer. Online advertising Branding and acquisition Online advertising covers advertising in all areas of the Internet ads in emails, ads on social networks and mobile devices, and display ads on normal websites. The main objective of display advertising is to raise brand awareness online. It can also be more interactive and therefore less disruptive than traditional or static online advertising, as users can choose to engage with the ad or not. Online advertising can be targeted to physical locations, subject areas, past user behaviors, and much more. Affiliate marketing Sales and branding Affiliate marketing is a system of reward whereby referrers are given a ‘finder’s fee’ for every referral they give. Online affiliate marketing is widely used to promote e-Commerce websites, with the referrers being rewarded for every visitor, subscriber or customer provided through their efforts. It is a useful tactic for brand building and acquisition.