Inbound Marketing works on the principle of understanding specific customer groups, with specific needs.
The most important part is determining the personality of the product and what language should it communicate in to the customers.
Outbound Marketing: This is the traditional method of marketing where the company initiates a conversation with the intent of sending a message out to the customer.
Outbound Marketing is the opposite of Inbound Marketing and follows the traditional approach to marketing using offline methods such as trade shows, direct mails and customer calling. It intends to interrupt what you are doing or following and instigates the customer to change their current course of action or thought process. For instance, If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can potentially save, a marketer is interrupting you and asking you to move on to something else.
The basis being that this type of marketing is trying to earn a customer’s respect and not buy it, it is finding the right communication strategy that will bring the customer to the brand and incite them to engage in a conversation. Some of the most common tools to achieve this are done using social media, creating content that engages the user such a blogs, podcasts.